CCMA Sponsor Workshop - Oracle NEXT: Design ‘Doing’ Workshop

Date: 21/10/2020

Venue: Bank of Ireland Workbench Montrose

Calling all innovators, intrapreneurs & change makers. Do you want to solve your business challenge in 10 weeks? 

Imagine if we could help you set your business challenge, map out a customer journey and then generate ideas, which are then validated with stakeholders and influencers, with a view to ‘testing’ them with real customer/employees in 10 weeks – that’s Design ‘Doing’! 

Come and experience it in a ‘hands-on’ workshop, which uses the Oracle NEXT co-innovation methodology, where we will use a fictional company & business challenge to help explain some of the mechanics and concepts behind it. In this short 3 hour session you will learn how to:

  • Frame a business challenge.
  • Map a customer journey and identify their behaviours, attitudes and needs.
  • Focus your creativity to generate valuable ideas that deliver the desired financial result.
  • Explore how to validate ideas and what it takes to create buy-in.
  • Understand what else it takes to get ideas tested; successfully and repeatedly.
  • It’s all about executing your ideas in the marketplace, delivering value for you and your customers/employees.

This workshop will take place from 9 a.m. until 12 noon. 


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