CCMA Members Forum - AIB - Putting the Social back into Social Media

Date: 30/04/2021

Venue: Webinar 11 a.m.

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Social Media represents a fundamental shift in how companies build and nurture relationships with their customers. AIB’s award winning Customer Care team provide a market leading social media customer care experience in line with their “Be Human” strategy.

Winners of the CCMA Award in this category for the 6th time in the history of the awards, AIB are recognised as an organisation that has integrated digital channels to enhance and support its customer service delivery. Their 3 pronged strategy of Query Anticipation, Dialogue and Digital Assistance creates a solid foundation for embracing AIB’s Customer First culture.

During this presentation we will explore:

  • AIB on Social Media
  • The Be Human methodology
  • AIB’s Customer Care social experience process

About the Speakers

Cian Corbett joined AIB in 2018 as Digital and Innovation Marketing Manager overseeing the Social and Community Team. Cian ensures AIB’s Social Media strategies create value for customers and produce market leading social content. Prior to joining AIB Cian spent his career agency side working with Ireland’s largest media group Core before taking over Leading Social as Managing Director.

Eimear Grehan is a Digital Content Specialist for AIB and has worked within AIB Group Marketing since 2018. She is a qualified Digital Marketer with previous professional experience in an Advertising Media Agency as a Digital Marketing Executive.


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