CCMA Members Workshop - Elevate Your Impact with Your Personal Brand

Date: 25/09/2025

Venue: Louis Fitzgerald Hotel, 1A Naas Rd, Newlands Cross, Dublin 22, D22 X5N7.

Your personal brand is the lasting impression you leave on colleagues, clients, and leaders and it can either open career doors or quietly close them. In the world of customer service and contact centres, where leadership presence and communication are critical, your personal brand is your most valuable asset. In this interactive and practical in person session, specially designed for team leaders and middle managers in the CCMA network, you’ll explore how to define, develop, and market a brand that’s not only authentic, but career-enhancing.

Take control of your professional journey with clarity, confidence, and purpose

We spend an average of 90,000 hours at work over our lifetime. Let that sink in: if we’re dedicating decades to work, shouldn’t we intentionally design and shape a career that energises us, plays to our strengths, and delivers real impact? In the fast-moving world of customer service and contact centres, career progression often depends on strategic choices, not just effort. This highly practical and engaging workshop equips you with a roadmap to build a career that matters—to you and to your organisation.

What You Will Gain:

  • A step-by-step process to refine your personal brand and position yourself powerfully in your role and career
  • Real-time exercises (with a take-away workbook) to define your value proposition
  • Inspiring examples of personal brands that stand out • A clear understanding of your key audiences – from customers to colleagues to decision-makers
  • A 10-Point highly targeted Personal Brand Marketing Plan you’ll create and refine during the session
  • Peer feedback and the chance to learn from others’ best strategies
  • Clarity on your unique strengths, values, and passions for daily fulfilment and long-term alignment
  • A clear career vision, broken into short, medium, and long-term goals
  • A tailored career roadmap to plot your next 2–5 years with confidence
  • Strategies to navigate obstacles—from setbacks and role changes to work-life balance
  • Tools to market your professional brand via CV, LinkedIn, and networking, all aligned with your plan

How It Works:

This is a highly interactive session, with plenty of breakout discussions, reflection prompts, and workbook exercises designed to help you apply insights immediately. Whether you're preparing for your next leadership move, want to strengthen your influence, or just get clearer on the value you bring, this session is for you.

  • Introduction – Why managing your career matters
  • The 5 Commandments of Career Management Guiding principles to play the career game with purpose and strategy.
  • Career Planning Session o Reflecting on your professional journey so far
    • Identifying and leveraging your core strengths
    • Crafting a personal action plan for the next 2–4 years
  • CV Building Masterclass
    • Why your CV is more than a document—it’s a career marketing tool
    • Common CV pitfalls to avoid o Structuring a high-impact, role-ready CV
  • LinkedIn Optimization  - Crafting a standout headshot, headline, and personal summary aligned with your goals
  • Networking for Success  - Proven techniques to network strategically and advance your career
  • Key Career Management Tips o Practical takeaways for resilience, pivoting roles, managing setbacks, and balancing ambition with well-beingWho Should Attend:

This session is ideal for Team Leaders amd Managers who want to:

✔ Grow their profile and impact within their team or organisation

✔ Become more intentional about career development

✔ Stand out in a competitive, fast-paced industry

✔ Gain clarity on their next career chapter

✔ Build a strategic plan—not just hope for opportunity

✔ Strengthen their profile and progression potential

The workshoip will be delivered by Tessa O'Connell Managing Director of Brand-Edge, where she partners with organisations and leaders to design and implement strategies that deliver sustainable growth. With deep expertise spanning business strategy, branding (corporate and personal), consultative sales, marketing, and customer & stakeholder insight, she provides both clarity and impact in her work.

NOTE - There is a €50 charge to attend this workshop which will take place from 9.30 a.m. to 12.30 p.m. Places are limited to 30 attendees.

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