CCMA Sponsor Breakfast Briefing - 8x8 - CX Without Limits: Breaking Down Barriers to Elevate Every Experience

Date: 03/09/2025

Venue: Radisson Blu, Golden Lane, Dublin 8, D08 VRR.

Every customer interaction is more than a transaction, it’s a human moment. A chance to reassure, resolve, and rebuild trust. But too often, rushed scripts, mismatched tones, and disconnected systems get in the way.

In this session, explore how leading organisations are rethinking communication. By tuning into tone, pacing, and presence, they’re not just answering queries, they’re building meaningful moments that last.

Whether it’s a voice that calms in crisis, a silence that invites honesty, or a smile you can hear over the phone. Each touchpoint can be a performance that earns confidence and delivers clarity.

Join Andy Gillies, Director of Sales Development at 8x8, and former actor - as he shares practical techniques drawn from stagecraft and behavioural science to help your teams show up with greater clarity, confidence, and connection.

You’ll discover how to equip your people to:

  • Strike the right tone, one that builds trust, projects confidence, and stays human;
  • Mirror and adapt naturally, to meet customers where they are emotionally and culturally;
  • Use pace and silence to slow the moment down, reduce pressure, and guide resolution;
  • Create verbal body language that feels warm, authentic, and intentional - Across voice, video, and chat.

We will explore practical tools to help agents elevate every interaction, no matter the channel.

This breakfast briefing will begin with networking and refreshments at 9.00 a.m., with the session starting promptly at 9.30 a.m. and concluding by 11.00 a.m..

Please note: As this is an exclusive event for industry professionals, we kindly ask that competitors of 8x8 refrain from registering.

Let’s talk about how to make communication not just efficient. But extraordinary.

Join us to explore how to turn ordinary interactions into extraordinary outcomes—and stay for the Q&A to share your own challenges and insights. Because when communication flows freely—across systems, teams and channels—you don’t just deliver service, you build experiences that truly resonate. Wherever your customers are, let’s talk about how to meet them there.


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