CCMA Sponsor Webinar - CallMiner - Transforming Engagement with Proactive Insights: The Checkatrade Story
Date: 13/08/2025
Venue: Webinar 2.00 p.m.
Checkatrade has undergone a transformative journey to better understand and optimise their customer engagement. By applying sentiment analysis, data-driven outreach, and refined communication strategies, they’ve unlocked new ways to drive contact centre efficiency and agent empowerment.
Hear firsthand from Checkatrade’s Rico McLeod and CallMiner’s Jamie Harper about strategies to identify agent challenges, drive product innovation, improve service levels and inform companywide decisions.
They’ll offer insights on how they stay ahead by proactively highlighting changes to the wider company and delivery team in real time. Plus, learn more on how a collaborative approach across teams is reshaping their CX while equipping agents with the tools and insights they need to thrive in an ever-changing marketplace.
Our Panellists:
- Rico McLeod, Speech Analyst, Checkatrade.
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Jamie Harper, International Account Executive, CallMiner. Jamie brings over three years of experience at CallMiner, where he has helped organisations across sectors transform how they use contact centre data. By uncovering actionable insights from customer conversations, Jamie empowers businesses to drive operational improvements, enhance customer experience, and support strategic decision-making. Jamie is passionate about aligning agent performance with customer expectations through the use of advanced speech and conversation analytics. With a strong belief in the power of data to tell compelling stories, Jamie is dedicated to helping organisations turn everyday interactions into measurable business value.
This webinar will commence at 2 p.m. and conclude at 3 p.m.
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