W5 & Three Ireland - Navigating the Customer Journey: A Hands-On Learning Event

Date: 19/10/2023

Venue: Three Ireland, 28-29 Sir John Rogerson’s Quay, Dublin 2.

In today's fast-paced and ever-evolving business landscape, understanding and optimising the customer journey is essential for success.  This discussion is designed to equip you with the knowledge and tools needed to excel.

In an age where customers have more choices than ever before, their experience with your brand plays a pivotal role in shaping their perception, their purchasing behaviour, and their loyalty. By mapping out the customer journey, you can gain invaluable insights into customers’ needs, expectations,  pain points, and desires, enabling you to consistently optimise experiences that drive engagement and satisfaction.

In this short event, you’ll gain insights into

  • Why customer journey mapping matters
  • How to create effective customer personas
  • How to identify critical touchpoints in the journey
  • How to bring your organisation with you throughout
  • And what to do next

We will  hear from W5’s Customer Experience consultants Elaine Donohoe and Ceara Nevin about why Customer Journey Mapping should be a key tool in your CX arsenal and how to structure your journey mapping programme for success.  And we’ll hear from Ashling Williamson, Head of Service Experience at Three Ireland about how their recent cross-functional programme is set to elevate their award-winning customer focus even further.

By the end of this event, you'll be better equipped to bring your organisation together to connect with your customers on a deeper level, improve your business processes and enhance your customers’  overall experience with your brand for commercial success.

This free event will commence with breakfast and networking from 9 a.m., presentations will commence at 9:30 a.m. and will conclude at 11 a.m.

Please note that competitors to W5 and Three Ireland are kindly requested not to attend this event.

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