How to engage and delight your customers in their online buying Journey

Brendan O'Reilly, Regional Manager of CCMA gold sponsor eGain, discusses the need for quality virtual customer service on websites to ensure a good user experience.

Many of us are probably all shopped out coming up to Christmas. Imagine if you went into a Department Store and couldn't find what you were looking for? Then imagine if there are no sales assistants to be seen and nobody to offer you help? You'd likely be unimpressed and not to return to that shop. Most websites today annoy their visitors for these very reasons. So what can you do to make sure your website encourages your customers to keep coming back and recommending you to others? Here's a 4 minute video clip with lots of good ideas on how to engage your customer and delight them throughout their buying journeys on your website. This blog post was kindly contributed by Brendan O'Reilly from eGain. Learn more about Brendan